About
Ali Morshid
@aliofye
Engineering Manager


Background
I'm a person who loves to learn new things and discover new experiences which has allowed me to be well-rounded in more than one field of computer science. I consider myself as a person who is adaptable and not afraid to try new technologies. You can see in my projects section that I have dabbled with anything from high-level to low-level programming.
When I'm not glued to my computer screen, I'm probably playing or watching soccer, reading fiction, or learning new languages. But not necessarily doing those things in that order.
I graduated with a B.S. in Computer Science from the University at Buffalo


Experience
I'm currently part of the wonderful team at SQUIRE as an Engineering Manager.

SQUIRE
Director, Engineering Management

Director overseeing 4 Engineering Managers and 25 engineers, achieving 90%+ sprint completion across teams and reducing onboarding from 3+ months to 1 month. Shortened hiring cycle from 60+ days to 21 days and supported faster release cadence, enabling multiple releases per week. Boosted engineer satisfaction with career ladder development and transparent advancement criteria. Led the Client Growth Team, managing 6 engineers across web, backend, iOS, and Android, launching “Group Appointments,” generating $60K from 24K+ clients, and “Client Reviews,” collecting 14,400+ reviews for 2,700 shops. Experienced in Node.js, React, TypeScript, JavaScript, Redis, Postgres, AWS, and Microservices.

May 2023 - Present
Remote
SQUIRE
Engineering Manager

Managed 5 engineers on the Client Experience Team across backend, web, iOS, and Android, leading an SMS vendor migration from Twilio to Messagebird that saved $1M+ annually. Increased SMS deliverability from 67% to 95% by shifting to brand-specific TFNs, saving an additional $130K yearly. Provided backend support for SQUIRE “Chat” on web. Also managed 3 engineers on the Admin Team, adding Level 2 and Level 3 data for credit card transactions, resulting in $32K+ in annual savings on network fees.

Jun 2021 - May 2023
Buffalo, NY
SQUIRE
Software Engineer

Implemented Reserve with Google integration, enabling 400K+ clients to book 1M+ appointments via Google Maps and generating $1M+ in booking fees. Provided backend support for the SQUIRE app on iOS and Android, achieving 800K+ downloads and a 4.9 App Store rating. Launched “Smart Booking Reminders,” generating $17M+ in GMV from 500K+ clients, and developed “Link Your Instagram,” allowing 12K+ barbers to showcase portfolios on booking platforms.

Mar 2018 - Jun 2021
Buffalo, NY


Side Projects
page
The same page you are viewing right now.
editor-9000
A Javascript REPL online editor.
template
A powerful template for shipping fast, modern web apps.
rfid-door-lock
A door lock that is operated by an RFID tag or card.
monokai-zen
A zen VSCode color theme based on Monokai color scheme.
encrypt.asm
A message encryption program written in assembly for the MIPS architecture.


Skills

Languages

TypeScript
JavaScript
C++/C
Java
Swift/Objective C
Python

Frameworks

Node
Express
NestJS
React
React Native
Android
iOS

Misc.

Harness
Jenkins
Git
Docker
AWS
PostgreSQL
Redis
SQLite
Snowflake